BehaviorTracking for Strategic Management
Mondosoft has very influential and powerful companies and organizations listed in our customer base, for whom the ability to influence their users/ customers is crucial. For them, MondoSearch has become more than a search engine that helps people locate information, but merely a knowledge tool that collects information - sends it to BehaviorTracking, and correlates and presents this information - to smarten up Management decisions.
The big picture of market trends, consumer interests and success measurements of marketing and corporate strategies provided by BehaviorTracking is a strong management tool in itself. In combination with MondoSearch, allowing full ranking control and other very flexible features for promoting products and directing consumer interests, the package is complete.
Management needs the substantial overview provided by BehaviorTracking to: - Know consumer interests (to accomodate them - or change them)
- Know Business and market trends (to accomodate them - or change them)
- Know customer expectations (to accomodate them - or change them)
- Follow competitor activities on the site or portal
- Have available data for specific problem-solving (look up the customer, partner or competitor in BehaviorTracking and see their intentions on print)
In an
Intranet scenario BehaviorTracking can be just as valuable for Management although the focus changes from external to internal interest trends:
- What are the organizational trends?
- What are peoples interests?
- Do employees keep themselves up-to-date?
- Does the Intranet fulfill it's purpose?
BehaviorTracking serves also To Keep an eye on competitorsFor Marketing DirectionsTo increase SalesTo increase UsabilitySee how BehaviorTracking was an eye-opener to powerful companies within our customer base.